Retailer Profile: The Village Invites Midtown

The Village Invites - Midtown

Owner: Linda Schonfeld   |  Manager: Adrienne Kierans

10 East 39th Street, 2nd Floor  |  New York, NY 10016

Contacts: Adrienne Kierans, Ariel Markowitz

E-mail: inquiries@villageinvites.com   |  Website: www.villageinvites.com  |  Phone Number: 212.220.6199

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How long have you been in business?

8 years and counting!

When did you realize that the stationery business was the right one for you?

After working in the fashion industry for several years I loved the idea of creating a personal stationery wardrobe for stylish new yorkers...complete with the most current patterns, prints, colors and typestyles.

What part of working with new brides is the most exciting?

On our initial meeting we sit with the bride and have her describe how she envisions her big day. This is where all the magic happens and the brainstorming begins!

When people say, "well it's just paper…it's going to get thrown away anyway" what is your reaction?!

My first reaction is that we are probably not the place for you. However, if you recognize that your invitation is the first glimpse that your guests will have into your wedding day and that first impressions make a big difference, then you're speaking our language.

What do you do with cards and invites you receive from family and friends?

I display them on my mantle for a few weeks. Invitations will then accompany pictures from the party in a photo album. Special cards I will keep and if the design is unusual I hold on to it for inspiration.

What tip can you give a bride about the invites she might order?

The wedding should not only reflect the location of the ceremony but also your own personal style. Don't be afraid to include personal touches like patterned envelope liners, colors and fonts you love. 

What is a color combo that you're in love with right now for invites this season?

Metallic gold and tiffany blue. Elegant and happy all at once :)

Do you find Pinterest and Facebook helpful when relating with potential clients and how do you utilize social media?

We've been so busy this past year and haven't had a chance to use social media as much as we'd like too. Stay tuned…we are planning a social media makeover this season!

Brides rarely have a clue what they want when they sit down for invites…how do you lead them in the right direction to find their dream invites?

If a bride is overwhelmed with the choices she has we start with simple questions…"Do you see your wedding day more modern or traditional in style? Formal or informal?" Then we take it from there and start painting the big picture.

What trend are you seeing this season for invites?

Metallic ink, edge painting in bright colors, bold patterns and hand calligraphy accents. Custom illustration is also very popular, brides love having their own personal work of art.

Best advice for bride or bride-to-be about finding the perfect invite suite?!

Choose a stationer who will get as excited as you are when you describe your wedding day. When you start brainstorming ideas you'll end up with an invitation suite that is more beautiful than you've ever imagined. This should be one of the most enjoyable parts of the planning experience.

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New! Holiday Photo Cards

Spark is proud to carry new designs from Tag & Company at our retail store front in downtown Sioux Falls!  Check out their beautiful custom stationery for Holiday, Baby, Wedding, Save the Date and Special Occasions!  Their stationery is eco-friendly, printed on thick, cotton stocks and matched with recycled envelopes - all at an affordable price.  Visit us at 524 N Main Avenue, Suite 100, appointments are not needed so please stop by and take a peek.

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Retailer Profile: Smudge Designs

The mother/daughter duo!

Smudge Designs
Julie Stern and Joanna Stern, Owners
132 Sheppard Avenue West, Suite 210
Toronto, Ontario M2N 1M5
Canada
Tel:  647 347 4343

How long have you been in business?
We have been in business now for 4 years! Whew. 


When did you realize that the stationery business was the right one for you?
My mom (Julie) and I were brainstorming invitation ideas for an anniversary party she was throwing. We were having so much fun together coming up with ideas and researching different printing methods that we never wanted it to end. We love that we can put our crazy ideas to good use.


What part of working with new brides is the most exciting?
I love when the bride receives the final product. Seeing their reaction, seeing how excited and happy they are is always a delight.


When people say, "well it's just paper…it's going to get thrown away anyway" what is your reaction?!
That’s always a tough thing to hear. But custom stationery isn’t for everyone. We just politely tell people that we are very passionate about invitations and the impact they can have on your event. We are true believers that it starts off the wedding, and can really get people excited about the events to follow.


What do you do with card and invites you receive from family and friends?
I love receiving invitations! I have saved every invitation I have received since my bar/bat mitzvah days. They stay on the fridge until the event then they are carefully placed into a memory box.


What tip can you give a bride about the invites she might order?
Make sure to be honest about your budget. I know it’s an icky topic, but it needs to be talked about. We want every client to be comfortable with the amount they are spending, and can work within a budget to create something beautiful. But you have to let us know what that budget is.
 

What is a color combo that you're in love with right now for invites this season?
Anything and everything GOLD! I am dying over gold foil with blush ink. I also like to keep warm in the colder months (Canada gets freezing!) so I find using softer grey’s and pewter tones instead of black help to give the invitation some much needed warmth.


Do you find Pinterest and Facebook helpful when relating with potential clients and how do you utilize social media?
Yes and no. It is always good to have visuals and inspiration to start off the invitation process. Having a client know exactly what they want is always helpful. However, pinterest and facebook can also provide too many options, and it sometimes may be overwhelming. We try and blog as often as we can...it’s a great place to show off recent jobs we have done and it gives a potential client a sense of our style and who we are.


Brides rarely have a clue what they want when they sit down for invites…how do you lead them in the right direction to find their dream invites?
It is perfectly okay not to know what you want! First and most importantly we want them to relax and enjoy the process. It shouldn’t be stressful it should be fun! We like to chat, joke and get to know each other first. We ask the simple questions, do you have wedding colors, is your event formal, are you more traditional or more modern, where is the event taking place. After we have a bit more of an understanding we begin to flip through books and invitations carefully selected by us that we think will fit your needs. We like to sticky note invitations of interest, and we will re-visit them later. Once the bride has selected a couple options, we look at her choices in more detail and begin to customize it more towards her needs.


What trend are you seeing this season for invites?
Foil has been a huge trend this season. It is a great way to jazz up an invitation, and create visual interest. Gold foil especially.


Best advice for bride or bride-to-be about finding the perfect invite suite?!
Forget about trends, forget about what other people are doing, forget about what other people are telling you to do. Focus on what you and your fiancé like and will be happy with.


The Spark sisters met Julie and Joanna at the National Stationery Show in May.  We are thrilled to have them selling our custom letterpress stationery!

Etc. for Her Magazine Features Spark









Thank you so much to everyone at Etc. for Her Magazine for featuring Spark in the August 2012 issue!  They really made our store look great, we couldn't be happier!  We have had a great Summer, meeting clients as they visit our shop for the first time.  Below is the article, but feel free to visit Etc. for Her Magazine online.  If you haven't stopped by yet, please do!  We will soon be prepping for Fall, and have we got some fun ideas up our sleeves!





Stop by Spark this Saturday during Hot Harley Nights and print your own letterpress coaster!  We will be open from 5PM to close Saturday.  BYOB!  ;-)  In addition to coasters, we will be handing out letterpress goodies to designers and bridal couples.  Make sure you ask us!  Questions?  Contact us at 605.221.5997.

Spark Reflections




In December of 2010, we launched the letterpress love albums.  It took us months to produce the line, so it was such a good feeling to get them out the door and in the hands of our retailers.  The launch of our albums seems like such a long time ago because since that time, it's been a long, hard road for our little company. 

We experience growing pains just like any company, the family members at Spark trying to remain optimistic and focused on our future endeavors.  We call it the "Spark Train" amongst each other.  People get on and people get off the train and no matter how tough of a day we've had, we have to keep chugging along.

Unless you own a business, you don't quite realize the blood, sweat and tears that goes into making it a success.  You have to be all in - 'go big or go home' as they say.  But with that drive, all of us realize that we are human and honestly, just plain tired.  Really tired.  We have families, children, grandchildren and friends who need our attention just as much as the clients we serve (thank you!).

And then one of us shares a conversation with an elated bride who just received her wedding stationery.  It is the best thing in the world to know that she is happy and that your work really paid off.  We share her enthusiasm with each other, our employees and families  - everyone on that fast train of ours.

We recently opened a store just a couple weeks ago (yes, we're crazy) and it is SO good for us to see the other side of story.  As many of you know, we sell our stationery in over 100 retail stores around the country.  Our own retail experience humbles us a bit because we are quickly understanding what it is like for retailers.  (To start, none of us has ever used a cash register!)  Of course, we've only been open a couple weeks and most people haven't figured out where we are yet...BUT, it's all good.  :-)  We're ready and waiting for our local and not so local clients to walk through our doors!

The picture in this post is our Carter announcement atop our baby press that we have at our store.  Carter was created for the original albums.  Carter and the baby press reminds us where we've been, of the people who have passed through our doors, of what lays ahead.

Right now, we are all taking a deep breath in and preparing ourselves for our next stop.  Thank you to each of you for your support, we don't say that enough!