Retailer Profile: Aileen Invitations




Aileen Invitations
2584 Miami Gardens Drive, No Miami Beach, FL 33180
305.935.5601
www.aileeninvitations.com
aileen@aileeninvitations.com
Year Established: 2008
Store Owner: Aileen

Brag a bit about yourself and your company. What would you like people to know about Aileen Invitations? What are you most proud of?
We have the best selection of up-to-date invitations, are very selective on what we have in our store and order what our clients ask for. We take extra time to help our clients. We have an interior design background so we love to customize invitations. Our employees work hard to become friends with our clients and make our store very comfortable. We invite customers to come in, hang out and take their time looking around to get what they want. Letterpress is the most popular and we love to show them all the fun options available.

What makes you different from other stationery shops? What makes you unique?

I think we’re young and fresh and up-to-date on trends. We’re all very fashionable and do a lot of research to stay ahead of the rest. We’re not only an invitation store, we also have other fun paper products as well. We try to read the client on what they want so we can set the tone for their event.

What is your favorite Spark design and why?

Margaret – I did it for a client in Napa. It is so beautiful and I love the detail of the design.

What are some current trends you’re noticing in the stationery world?

Weight of the card is becoming more important to the customers. If it were more affordable, they would like more of a heavier cardstock. This year there were a lot of elegant and formal designs.

2012 is approaching quickly. What do you predict will be the biggest wedding or stationery trend for 2012?

I think people are definitely still going with letterpress. Mixing letterpress and foil is becoming big and being requested more. So I think foil will be bigger in 2012. People are slowly moving away from the elegant and formal designs and going more towards modern, fun and casual.

Retailer Profile: Sweet Bay Prints








Sweet Bay Prints
Santa Rosa Beach, FL


Owner: Sheri Scruggs
Length in Business: 3 years this April, but just opened retail store in Jan. 2010

Why did you choose to carry the new Spark albums: I needed a letterpress line, and did research and thought that Spark was a great fit. Spark seemed to be the nicest to work with, especially your willingness to do custom work.
Favorite design from new Spark albums: anything circular, I love circles!!!

Social Media
Facebook: Sweet Bay Prints
website: www.sweetbayprints.com
blog: off of website

Average client: the client "in between" traditional out-of-the-box
Other thoughts on albums: I work with a lot of businesses and they really like letterpress as it stands out from the rest.
Strengths as a retailer/store: There are 4 other businesses under our roof. We all collaborate and bring clients to each other.

We were excited to work with Sheri and wish her well in her new retail location! She is a vibrant store owner with a flair for personal and business stationery. Welcome, Sweet Bay Prints!