Retailer Profile: Epitome Papers

Epitome Papers
Edina, MN

Owner: Marica Cherniack
Length in business: 4 years (long story short-- really like 40 +!)

Why did you choose to carry the new Spark albums?: love the designs, love to customize
Favorite new Spark design: love love love the pockets!


Other thoughts about the albums: Everybody loves to see all the pieces, people would have never thought of having some of the pieces!
Average client: traditional, but leading away from that
Strengths as a retailer/store: our service, our service, our service!

The Spark family is originally from the Minneapolis area, so Epitome Papers is near and dear to us. They are located in The Galleria, a trendy shopping area in a beautiful Minneapolis suburb. The Galleria is the place to go to find the latest trends, amazing restaurants and eco-friendly products, so it's no wonder that the Epitome has its home here. They are very familiar with Spark products and are never afraid to ask us to create truly custom pieces. Epitome specializes in all things paper for every occasion: weddings, anniversaries, baby, holiday and more. Stop by and tell them we sent you!

Wedding Stationery: Deckle Edges and Sewing

We designed this invitation set for Epitome Papers, located in The Galleria, Edina, Minnesota.

This invitation design is clean and understated, the monogram for the couple takes center stage. Printed on Crane Lettra 220# pearl white cover (Invite Panel) and 110# cover (all other pieces) in rust orange and brown inks.

Notice the invitation panel has one deckle edge at the top. We consider this a torn edge, not a true deckle edge. Since the 220# cover is a duplexed cover (glue is involved), the torn edge takes on a different appearance.

The insert card set is hand-sewn together in an orange thread that is a perfect match to the ink color used on the invitation set. This is a nice, yet subtle, way to add color to the reply cards that are printed in only brown ink. The reply card is able to perforate off from the set and mailed as a postcard.